Course Name: Business Environment

Course Code: S2293009

Semester: 2

Credit: 2

Program: All

Course Module: Business & Management

Responsible: Jeanette Mar

E-mail: marjeanette@hotmail.com

Department: School of Management, University of Queensland

Time Allocation (1 credit hour = 45 minutes)

Course Description

The module provides an understanding of the environment (micro and macro) in which the company operates, and of the identification of potential areas of business development and business strategy.

Prerequisite

Not required.

Course Objectives

• To develop a coherent overall vision of the business environment.

• To understand the workings of a company and its strategic direction in relation to its environment.

• To understand the professional world to describe the business environment.

• To deliver an oral presentation of the business environment.

• To conduct a case study on a business and its interaction with the environment.

Course Syllabus

Week 1: Introduction and Course Overview, Microenvironment

Week 2: Microenvironment

Week 3: Types of Business Structures

Week 4: Internal Organization, Corporate Governance, Mission

Week 5: Human Resources: Teams, Stress, Conflict Resolution and Management

Week 6: Corporate Culture

Week 7: Operations and Strategies

Week 8: Quality

Week 9: Globalization

Week 10: Intercultural Communications

Week 11: Health and Safety

Week 12: Marketing Plan

Textbooks & References

• David P.Baron.Business and Its Environment. Stanford University, 2004.

• Philip Kotler. Kevin Keller,Marketing Management (14^th Ed), 2011.

Mark

• Attendance and Participation: 10%

• Group Presentation: 20%:

Analyze, Discuss and critique a company of your choice

• Report: 30%

Compare and contrast two companies operating in the same industry, No more than 500 words

• Final Exam: 40%

Capability Tasks

CT5: To have the basic concept about how the company functions and the capability to understand economic problems such as quality management, competitiveness and productivity and commercial demands.

CT9: To be competent for a job position in a company and have a good career path; To have sense of responsibility, teamwork spirit, cooperation and leadership capacity, project management capacity, and capacity of communicating and working with experts and non-experts, and carry out innovation management.

CT10: To have the capacity to work in international environment; the capability to master one or more foreign languages and be open to foreign cultures; be able to acclimatize themselves to the international language environment.

Achievements

• To understand the environment of a company. –Level: A

Students: Computer science, Year 1